The Custom Direct Story

A thriving direct marketer of personal and business checks, as well as custom-printed products, Custom Direct provides quality financial, business and personal products to consumers throughout the United States. The Company’s success and growth hinges on the dedication of its employees, who grew from a mere 23, when Custom Direct began production in 1992 in Joppa, Maryland, to more than 500 employees currently. As a result of this growth, Custom Direct has earned a prominent position in the marketplace as the nation’s second largest direct-to-consumer check manufacturer.

"Custom Direct offers something to appeal to everyone."

With a multitude of brands featuring over 825 check designs and an array of on-demand custom-printed products through the GigglePrint brand, Custom Direct offers something to appeal to everyone. Such variety also enables Custom Direct to market to its vast audience in an array of advertising vehicles, from newspaper inserts and mailings to numerous specialty publications. While each brand has its own look and feel to reflect personal interests and affiliations, all brands project Custom Direct’s commitment to safeguarding the environment for future generations.

Partnerships with other organizations contribute significantly to the design variety. Logos and images, which represent these organizations, are featured on checks, checkbook covers and labels. In turn, these products help the organizations promote and fund their respective cause or affiliation, whether it’s wildlife protection, environmental conservation, social advocacy, entertainment or popular merchandise.

"The Company’s success and growth hinges on the dedication of its employees."

Custom Direct stands behind all checks and related accessories with our 100 percent guarantee. If for any reason a customer is not satisfied, Custom Direct will replace the product or provide a complete refund. This policy makes it clear that the Company’s top priority is the customer, and that includes organizations that partner with Custom Direct.

To ensure the best possible customer service, Custom Direct has developed a website for each of its brands. The sites provide convenient and secure online ordering, as well as brand information and answers to customers’ questions. In addition to brand websites, Custom Direct created www.4checks.com to further assess consumers’ needs and offer a valuable service for finding check designs.

A Chronological Company History

1993

When the company first opened its doors, it was called The Check Gallery™, Inc., a brand that quickly established itself as “America’s Leading Earth-Friendly Check Company.”

1995

Two years later, Check Crafters™ was formed to serve business check consumers. Soon after, Classic Checks™ was created as the brand for affinity programs such as the National Wildlife Federation® and other licensed properties.

1997

Image Checks™ was acquired and became known as the “fun” brand.

1998

The next acquisition added Artistic Checks™. To handle the expansion and produce the Image and Artistic brands a facility was opened in Mabelvale, Arkansas. Later that year, The Styles Check Company® was obtained, along with its abundance of products.

1999

The following year, Identity Check Printers™, geared toward outdoor sports, military and history-related products, and LifeChecks®, with its religious and spiritual-based designs, were added.

2000

Check Partners was acquired, and became a division of Identity Check Printers™, but is now known as Identity’s university product line.

2001

We obtained Message!Products®, featuring social, environmental and animal advocacy organizations, and the Unique Products™ personal photo line.

2004

Fan Checks, featuring rock and country music stars, became a part of The Styles Check Company®.

2007

Custom Direct developed GigglePrint.com™, a website providing custom-printed products for small businesses, home offices and individuals.